BodyArmor Heats Up Sports Drink Wars With New Campaign

  • GATORADE PUNCHES BACK AT BODYARMOR AS SPORTS DRINK …

    Sep 15, 2020· The escalation of the sports drink marketing wars comes after Bodyarmor has eaten into Gatorade’s market-share dominance with ads that questioned the larger brand’s health credentials. Gatorade’s...

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  • Naomi Osaka, James Harden Star In New BODYARMOR Campaign

    May 04, 2021· Naomi Osaka, James Harden, and More Star In Inspiring New BODYARMOR Sports Drink Campaign ‘One More’. After recently becoming the second best-selling sports drink in America, BodyArmor is ...

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  • As Live Sports Return To TV Screens, Digital Marketers Rev ...

    Aug 24, 2020· Bodyarmor Sports Drink Partners With The U.S. Tennis Association, Just In Time For The U.S. Open Tournament. Bodyarmor Sports Drink aligned itself with the country’s biggest tennis event, the U.S. Open, through a multiyear partnership with the U.S. Tennis Association (USTA). As the official drink of the U.S. Open, Bodyarmor will give products to tournament players, with additional …

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  • Carrie Underwood signs equity deal with sports drink maker ...

    Jan 11, 2021· Bodyarmor rang up a billion dollars in sales last year, up 70% from 2019, Repole said. Sales were helped, in part, by Coca-Cola's purchase of a minority stake in 2018, which has led to increased ...

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  • Propel Water | Electrolyte Replacement Drink & Powders

    Propel Water | Electrolyte Replacement Drink & Powders. Previous. Flavor for Your Workout. Give your workout a boost of fruit flavor. Each of Propel’s nine flavors provide electrolytes so you can hydrate, replenish and get your best workout without adding calories. Learn More. Learn More. Flavor for …

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  • The Sports Drink Ad Wars Are Heating Up | MyRecipes

    Apr 19, 2018· The Sports Drink Ad Wars Are Heating Up Extra Crispy Logo ... In a new series of commercials, BodyArmor sports drink is directly calling out the first, and by far best-selling, sports drink on the market, Gatorade, targeting what Gatorade probably sees as one of its biggest assets: its legacy. In the spots, which feature the NBA’s James ...

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  • Kristaps Porzingis talks BODYARMOR sports drink and Kobe ...

    Apr 20, 2018· BODYARMOR Sports Drink teamed up with Los Angeles Lakers legend and company shareholder, Kobe Bryant, for a slate of innovative advertisements. The campaign was created by Bryant, who co-directed ...

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  • BodyArmor heats up sports drink wars with new campaign ...

    May 25, 2020· BodyArmor heats up sports drink wars with new campaign, eyes Gatorade’s top spot (MC) Chris Lindauer May 25, 2020 2:04 pm Marketing Currents; BodyArmor is targeting a new generation of athletes in its latest advertising campaign as it looks to surpass its longtime rival and industry leader, Gatorade, as the top-selling sports drink brand. ...

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  • New Dew Line Targets Gamers - CSP Daily News

    Dec 06, 2018· The Coca-Cola Co. celebrated its new partnership in BodyArmor, which moves the sports drink into the Coca-Cola distribution system, with a visit from BodyArmor investor Kobe Bryant. The company also underscored that BodyArmor will continue to operate as an independent company (see related slide, next). Other products featured by Coca-Cola:

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  • Hottest Celebrities We've Seen Out And About This Week

    May 05, 2021· World Series Champion and Los Angeles Dodgers right fielder Mookie Betts teams up with BODYARMOR to introduce new Gold Berry flavored sports drink. ... campaign for Bodyarmor ... up the heat …

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  • Drone Racing League Seeks New Heights with BodyArmor ...

    Nov 20, 2020· Nearly a month after striking a five-year deal with Genius Sports to help get approved for legal sports gambling, the Drone Racing League has found three more partners to help the company reach new heights.. Ahead of Sunday’s race, which will be simulcast on NBC, Twitter and Facebook, the DRL has inked with sports drink company BodyArmor, apparel …

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  • Kobe Bryant directed and wrote an ad campaign for a sports ...

    Apr 21, 2018· Fresh off his Oscar win, Kobe Bryant's latest venture behind the camera is a new ad campaign for BodyArmor — the sports drink of which Bryant is the third-largest investor. Bryant wrote and co-directed the series of ads that star other big-name athletes, including James Harden, Kristaps Porzingis, Skylar Diggins-Smith, and Mike Trout.

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  • BodyArmor heats up sports drink wars with new campaign ...

    May 20, 2020· BodyArmor heats up sports drink wars with new campaign, eyes Gatorade's top spot BodyArmor founder Mike Repole told FOX Business that he wants to exceed Gatorade in overall sales by 2025.

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  • Kobe Bryant Takes a Big Shot at Gatorade in New Ad Campaign

    Apr 21, 2018· Fresh off his Oscar win, Kobe Bryant's latest venture behind the camera is a new ad campaign for BodyArmor — the sports drink of which Bryant is the third-largest investor. Bryant wrote and co ...

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  • Gatorade Adds Lillard to Athlete Portfolio as Sports Drink ...

    Dec 04, 2020· The battle for sports drink supremacy continues to heat up as companies add big-name athletes to their endorsement portfolios. Gatorade made the latest move, signing five-time NBA All-Star Damian Lillard on Friday.

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  • Gatorade is going sugarless for the first time in its 53 ...

    Jun 20, 2018· The new drink is a tacit admission that the heyday of sugary sports drinks is winding down. Related: Trouble in Big Food: America's cereal, …

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  • As Live Sports Return To TV Screens, Digital Marketers Rev ...

    Aug 24, 2020· Bodyarmor Sports Drink Partners With The U.S. Tennis Association, Just In Time For The U.S. Open Tournament. Bodyarmor Sports Drink aligned itself with the country’s biggest tennis event, the U.S. Open, through a multiyear partnership with the U.S. Tennis Association (USTA). As the official drink of the U.S. Open, Bodyarmor will give products to …

    Read More
  • Marketing Currents – Sports Career Consulting

    May 31, 2020· BodyArmor heats up sports drink wars with new campaign, eyes Gatorade’s top spot (MC) BodyArmor is targeting a new generation of athletes in its latest advertising campaign as it looks to surpass its longtime rival and industry leader, Gatorade, as the top-selling sports drink brand.

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  • Drone Racing League Seeks New Heights with BodyArmor ...

    Nov 20, 2020· Nearly a month after striking a five-year deal with Genius Sports to help get approved for legal sports gambling, the Drone Racing League has found three more partners to help the company reach new heights.. Ahead of Sunday’s race, which will be simulcast on NBC, Twitter and Facebook, the DRL has inked with sports drink company BodyArmor, apparel brand Champion and gaming …

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  • Can BodyArmor Overtake Gatorade to Become the No. 1 Sports ...

    Jun 26, 2019· Michael Fedele is convinced he can help BodyArmor score a major upset. Last year, the scrappy brand vowed to replace PepsiCo's Gatorade as the nation's best-selling sports drink by 2025. That's a tall order, but Fedele, BodyArmor's zealous, driven vp of marketing, vows to keep producing buzzy, highly shareable campaigns (with ad shop Brian&Ford ...

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  • Bodyarmor Sports Drink: Kobe Bryant Wants To Sell You A ...

    Nov 12, 2018· Bryant, in a quarter-zip gray fleece and dark jeans, is there to represent Bodyarmor, a sports-drink startup looking to grab shelf space inside the nation’s gas stations and corner stores. A few minutes earlier, he was standing in front of the Bodyarmor booth with Mike Repole, the company’s co-founder and chairman. Only bottlers and buyers who work with Bodyarmor were allowed behind the ...

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  • bodyarmor Archives - Reviews by Kathy

    Mar 21, 2018· Really like the overall idea, tone, and structure. Can we tweak the BODYARMOR messaging to include more info specifically on LYTE and SportWater? You can pull straight from the Campaign assets folder. Also- please include photos.- Thanks! I grew up playing softball, my father was the coach and we lived out at the ball field. I remember regardless of how hot or cold

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  • BodyArmor's Mike Repole joins A-Rod, J-Lo in Mets ...

    Jun 22, 2020· BODYARMOR HEATS UP SPORTS DRINK WARS WITH NEW CAMPAIGN Barstool Sports founder Dave Portnoy teased his interest in joining the bid in a cryptic tweet Monday morning. At this point, it's unclear if...

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  • Sports Drink Makers Are Waging an $8 Billion Thirst War

    Sep 12, 2017· Sports Drinks Makers Are Waging an $8 Billion Thirst War A market started by Gatorade has become a scientific proving ground for high-tech, all-natural hydration. By Larissa Zimberoff September 12 ...

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  • BodyArmor Calls Out Gatorade For Being Your Dad’s Sports Drink

    Apr 18, 2018· In its new ad campaign, the upstart sports drink brand BodyArmor mocks what it sees as Gatorade’s lack of innovation over the years. BodyArmor boasts all natural flavors, sweeteners, and no ...

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  • Body armor drink sales" Keyword Found Websites Listing ...

    Foxbusiness.com BodyArmor heats up sports drink wars with new campaign, eyes Gatorade's top spot BodyArmor founder Mike Repole told FOX Business that …

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  • Kobe Bryant trolls Gatorade with new ads he ... - CBS Sports

    Apr 18, 2018· Kobe Bryant, Oscar winner, has taken his filmmaking skills to the advertising realm with several spots for the new sports drink BodyArmor.Bryant, who is the third-largest investor in BodyArmor ...

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  • Home | BODYARMOR Sports Drink | Superior Hydration

    BODYARMOR is dedicated to providing today’s athletes the best in sports nutrition & hydration. With BODYARMOR Sports Drink, BODYARMOR LYTE Sports Drink and BODYARMOR SportWater, we continue to deliver Superior Hydration no matter your game.

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